It’s been a long decade of heartbreak in the dairy state, with the most recent dagger coming Sunday night at Lambeau Field. But let’s rewind…
In 2011, the Milwaukee Brewers lost the NLCS to the St. Louis Cardinals.
Wisconsin lost three straight Rose Bowls from 2011-2013 — and another last year.
In 2014 and 2015, Bo Ryan's Badgers reached back-to-back Final Fours: losing first in the semis, then in a heartbreaking national championship against who else but Duke.
Next, the Green Bay Packers lost the NFC Championship in overtime to Seattle, and again two years later in Atlanta.
In 2018, the Brewers lost the NLCS to the Los Angeles Dodgers in a seven game series.
In 2019, Giannis Antetokounmpo's Milwaukee Bucks lost the Eastern Conference Finals to the Toronto Raptors.
And finally, in 2020 and 2021, the Packers lost back-to-back NFC Championships to San Francisco and Tampa Bay. Tears were shed by Packers faithful this weekend.
"It took a couple minutes for it to sink in, and then I started crying," fan Perri Goldstein said.
Some even turned their TVs off between the third quarter and final kneeldowns.
"I think it was harder being at Lambeau, seeing another team coming in to celebrate," fan Maggie Loney said.
Fans are left asking themselves, what will is take for these teams to win it all?
"The iron is hot for these teams to win a championship, and we just haven't quite gotten there," fan Zac Bellman said.
The cherry on top that makes this weekend’s heartache sting a little more is that Tom Brady gets to profit. In his first year in the NFC, Brady marched in to Lambeau to play enemy for Aaron Rodgers' first conference championship at home, just take his ticket to Super Bowl LV. What is Brady's 10th appearance would have been Rodgers' second.