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Packers vs. Cancer campaign begins to raise awareness and funds

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The Green Bay Packers, Bellin Health and Vince Lombardi Cancer Foundation have kicked off the Packers vs. Cancer campaign to raise awareness of all cancers and raise funds for research and cancer care.

Starting Tuesday, a limited edition Vince Lombardi cancer awareness hat will be available at the Packers Pro Shop. $5 from each sale goes directly to the Vince Lombardi Cancer Foundation.

The team is also doing a text-to-donate campaign and will match up to $10,000 of the money raised.

Fans can donate by texting "Packers" to 50555 from October 16-22. All proceeds also go to the Vince Lombardi Cancer Foundation.

The Packers and Bellin Health will recognize cancer survivors during the pregame Ambassador Line, the national anthem and halftime activities at the October 22 Packers vs. Saints game.

Anyone attending the game can also show support by writing the name of someone they know who has been affected by cancer on a game giveaway banner. 

The Vince Lombardi Cancer Foundation is "dedicated to winning the battle against cancer by funding advancements in cancer research and compassionate care," the Packers said in a press release.