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A different summer tourism season draws near in Door County

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DOOR COUNTY (NBC 26) -- A weekend getaway to Door County could look different this year for visitors.

Destination Door County has launched an initiative to help customers and businesses stay safe through the coronavirus pandemic. It's called 'Door County's Commitment to Cleanliness & Safety'.

Under the initiative, visitors are asked to wear masks when they're around others. They're also being asked to social distance from others, and refrain from going to businesses with coronavirus symptoms.

What kind of impact the virus has on businesses remains to be seen, but business leaders hope customers will see the safety measures in place and feel comfortable visiting.

“We feel that we’ll gain the confidence of the customers and tourists that come up in really showing them that we’re definitely leading the way in this state of being ready for customers,” Wild Tomato Wood-Fired Pizza and Grille owner Britt Unkefer said.

Unkefer said even a slow Memorial Day weekend will start setting back businesses. Some may not be able to recover.

“Come try it out as a day trip," he said. "Take a look, see what people are doing, get comfortable with the county, and then plan maybe a long weekend or even a week’s stay. Everyone is doing more than their share to make sure everyone is safe.”

Even those visits may have to wait. Door County is currently under a county-issued Safer At Home order through May 20.