The Packers Experience begins Thursday, the same day training camp is set to begin, and runs through Sunday.
The four-day festival marking 100 seasons of Packers football will include football activities, food, live music, and a replica of the Packers locker room.
Fans can register online to get their Packers pass, which allows fans to play games and win prizes.
The festival runs 9 a.m. through 6 p.m.