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News Literacy Week: How we report a story

A behind the scenes look at NBC 26's journalism
NBC 26
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ASHWAUBENON (NBC 26) — It's our hope at NBC 26 that each story has a benefit to you the viewer.

Some stories can make you more informed. Others can show you the good things happening in our community and put a smile on your face.

As part of News Literacy Week, we wanted to show you how our journalism goes from a story idea to a finished product you see on TV or online.

NBC 26 behind the scenes
Reporter Kelsey Dickeson shoots video for her story

Many of our stories start in what's called the pitch sheet. Here, we detail what a story is about, what it looks like, and what you the viewer will learn when you see it.

Then, the pitch goes to the morning meeting. We'll discuss the idea further and start turning it into a story.

Throughout the day we gather footage and interviews. Our reporters are also multimedia journalists. That means they shoot a lot of the video themselves. A big part of the day is collecting interviews. We will gather multiple perspectives to a story so you can get a complete, unbiased report at the end of the day. It's our job to present the facts, yours to form an opinion.

NBC 26 behind the scenes
Reporter Kelsey Dickeson gathers an interview for her story.

Once we finish that process, it's time for us to put it all together. We write the story, and a producer checks our work to help ensure it's fair and accurate. Then we put it together in the edit process. That's the story you'll end up seeing on TV.

NBC 26 behind the scenes
Kelsey delivers her report on air.

For more on News Literacy Week and why it's important to be an educated viewer of the news, click here.