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Appleton record label using music to give back to those in need

Inner City Sound saves portions of the profits they make to purchase essentials, like winter coats, socks, or shoes, and give them to those in need. They also take donations.
Posted 12:52 AM, Feb 01, 2025
and last updated 7:35 PM, Feb 03, 2025

APPLETON (NBC 26) — Music has the power to bring people together. In Appleton, it also inspired one record label together to give back to the community.

  • An Appleton-based record label is using music to help the community this winter
  • The label collected donations to support those in need, rallying local artists and volunteers
  • The organizer says she hopes to continue using her platform to make a difference beyond the music scene

(The following is a transcription of the full broadcast story)

Darrian Kaye Adler, founder of Inner City Sound, started “Mission: We Hear You” to collect essential items like coats, shoes, and hygiene products. What began as a small effort quickly grew.

“My first request, I only got a batch of about 50 to 70 items total. After that, it was 200 to 300. Next thing you know, we’re getting drop-offs of 500, 600 items at a time,” Adler said.

The mission is entirely self-funded, with proceeds from merchandise, live shows, and record sales going toward the cause.

“Music and culture and community all play a role within each other, you know? And this is kind of an ecosystem we have,” Adler said.

The latest donation event was hosted at Mountains of Hope, a nonprofit founded by Miracle Wheeler, who knows firsthand how much these donations can mean.

“I’ve been homeless. I’ve struggled for food, clothes, you know,” Wheeler said. “I’ve been where people are at. So yes, it is personal for me. And this is great for a lot of people.”